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Optimize the icon of a mobile application on the different stores — ASO strategy


App Growth & ASO: Optimize the icon of your mobile application on the different stores

App Store Optimization (ASO) is essential for the success of a mobile application. Among the many factors to consider, creating an effective app icon plays a key role. However, it is just as important to take into account the different stores (App Store and Google Play Store) on which your mobile application will be available.


In this article, learn why it's crucial to consider different stores when creating a mobile app icon in an ASO strategy.


Understand the basic principles of ASO


Before getting into competitive analysis, it is important to know the basic principles of ASO. This includes keyword optimization, app description, screenshots, ratings and reviews. Once you have mastered these elements, you can focus on the app icon, which is a key element to attract users' attention.

The main objective of ASO is to maximize organic downloads and acquire more users to multiply your KPI's.


To learn more about the benefits of ASO, click here!


Adaptation to platform requirements


Each store (App Store and Google Play Store) has its own rules that you must follow when creating your app icon. Understanding and complying with these requirements is essential to ensure your icon is correctly displayed and highlighted on each store. Ignoring these specifications can result in a blurry, truncated, or low-quality icon, which can detract from the visual appeal of your app.


When creating your icon, take into account the dimensions and formats recommended by each store. Make sure your icon is compatible with all devices users can view the stores on to provide them with an optimal viewing experience.




Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Consistency with your brand identity


Each store has its own visual ecosystem and unique user base. When creating an app icon, it's crucial to maintain your brand identity while taking into account the specifics of each store. The icon must be recognizable and accurately represent your brand, while adapting to the aesthetic and user expectations on each platform.


Consider colors, shapes and visual elements that reflect your brand identity while aligning with the preferences of each store's users. This will build your brand recognition and establish a consistent connection with users, whether they are on iOS or Android.


Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Stand out from competition


Stores are flooded with competing apps, and your icon needs to stand out to grab users' attention. You can therefore adapt your icon so that it is both unique and in accordance with the visual standards of each store. This allows you to stand out from the competition and attract the attention of potential users.


To learn more about the importance of competitive analysis in ASO, click here!


Optimizing the visibility of your mobile application


Each store has its own search algorithm and specific ranking criteria. When creating your icon, you can therefore optimize its visibility in search results. Using relevant keywords and an attractive icon that meets user expectations on the Apple Store and Google Play Store can improve your ranking and increase the chances of your app being discovered by a wider audience.


Conduct thorough research on keywords relevant to your app in each app store. Strategically integrate these keywords into your icon's visual elements to increase its relevance and visibility when users search on each platform.


Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Optimize the icon of a mobile application on the different stores: What to remember


Optimizing your mobile app icon on the App Store and Google Play Store is essential to ensure the success of your app. By adapting your icon to platform requirements, maintaining brand identity consistency, standing out among the competition and optimizing the visibility of your mobile application.


To learn more about best practices for creating an effective app icon & optimizing your ASO strategy, click here!




Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Need advice or support to develop your business?


SMEs or large groups, whether you operate in the banking, insurance, retail, start-up, health sectors, etc.


The AppASO agency located in Paris in the Opéra district (75009) supports you in your ASO, App Growth, or download acquisition strategies.


App ASO has built its reputation on SEO and promotion of mobile applications through its SEO strategy and ASO strategy. Our method? Optimize the visibility of your application, enhance your store profile with powerful visuals to increase consumer engagement in downloading your application and build a tailor-made media acquisition and/or app acquisition campaign.


We offer training tailored to the needs of your business.


Companies such as Kiabi, La Redoute, Fortuneo and Crédit Mutuel trust us, so join us!


😊 Let’s get in touch! 😊



Contact details :



ASO App 7 rue Meyerbeer 75009 Paris Opéra

Email: contact@appaso.fr



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