Develop a comprehensive media strategy
The App ASO agency enriches your media activation by defining and implementing strategic models to maximize your investments.​
At APP ASO, we rely on our teams and our partners. We bring you creativity, originality and added value with the constant objective of offering a quality and innovative media strategy!
Google ads, Instagram, Facebook, Linkedin, Pinterest, Emailing, CRM,
Contextual, Linear TV, Connected TV,
Programmatic, Cookieless, Youtube, Twicth, Video, Native
APP ASO translates your marketing objectives
in custom media activation
OBJECTIVE
NOTORIETY
We use all our expertise
to maximize your coverage and increase your visibility. We
build your reputation
brand through formats
enriched and integrations with
premium publishers.
We maximize conversion on
the site with precision marketing techniques and direct response formats to generate purchase intent on a website
or an app.
We promote desirability
your brand through the use of interactive formats that highlight your products or services and invite the user to come
discover your brand.
OBJECTIF
DE CONSIDÉRATION
OBJECTIF
DE CONVERSION
Some of our partners
social media & Display programmatic
Media acquisition
Our pillars for defining an effective media strategy
MASS MEDIA COVERAGE
​
Qualitative use of mass media to achieve
your short-term goals.
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PRECISION
Focus on different data sources (1st, 2nd and 3rd party) to increase
conversion opportunities and the effectiveness of a media strategy.
MULTI-CHANNEL ACTIVATION
Unlock strategic partners and advertising experiences to
to spread the media exposure.
HEARING
Understand the psychology, interests and affinities of your customers to
create appropriate ads and media strategies.
CONTENTS
Generate quality and relevant visuals or messages for
increase target engagement.
ADTECH
Deep compression of platforms, DSPs, data sources, formats,
buying methods and channels to orchestrate a persuasive strategy.
How does the management of a media campaign take place?
The initial objectives
. Développer le trafic sur vos sites ou appli _cc781905-5cde-3194-bb3b- 136bad5cf58d_ mobiles
​
. Developing knowledge of
your products or services
​
. Supporting the sales force
​
. Increase turnover
Personalized support
. Discovery of customers, understanding of
issues and setting up the campaign
​
. Development and submission of plan _cc781905-5cde-5cf_cf_3bd5bad6
strategic
​
. Creation of visuals and lexical field
​
. Implementation of tracking data mobile
Careful management and monitoring
. On a daily basis: continuous optimization of
campaigns, responses to customers in the _cc781905-5cbbde-5b518-6badday-day
. Weekly: send statistics tracking
with performance feedback
. Quarterly/End of campaign: bilan
and recommendations
About Us
Ex Ad4screen agence
Ex Annonceur St Gobain
Cross Device ASO
16 années d'expérience
Resp. Dev Commercial
Camille - CEO
Fernando - COO
Ex Digital Strategy Lead
Publicis Paris et Havas Média Londres
Jade - Studio
Auréliane - Studio
Lucie - Cheffe de projet
Julie - Rédactrice ASO
Marine - Rédactrice ASO
Olivier - Performances Médias
Thomas POSTEC - FORTUNEO BANQUE
Product Owner
“ Camille et App ASO nous accompagnent parfaitement dans l’amélioration de notre ASO sur iOS et Android. Ses conseils etson écoute me sont d’une grande aide."
Customer case
GOALS :
Develop product knowledge
Support the sales force
Increase turnover
​
TARGETS:
Architects, design office
B2B Commercial Buyers
Heating and plumbing craftsmen
CAMPAIGNS:
10 days / France Computer and mobile
​
OS BUDGET:
iOS 50%Google
Play 50%
Acquisition 65% Retargeting 35%
THE SINK :
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CREATIONS AND TEXTS
Ab testing of 7 fixed creations and
Animated Results:
+19%"Request for information" having clicked on the tab
+35%Visitors who interacted with the landing page
