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Strategic agency of
digital content creation

GENERATE TRAFFIC, CONVERT YOUR  SALES CONTACTS AND RETAINING YOUR AUDIENCE
THANKS TO  INBOUND MARKETING

What is inbound marketing?

In practice, it is a question of attracting  of potential customers via  creation of interesting and targeted digital content.  The observation is simple:  distribution of content  of quality influences purchasing behavior.

Inbound  a truly  digital marketing technique to acquire and sustainably retain your audience. She  optimizes the creation and distribution of  content thanks to  specific tools  such as marketing automation, lead nurturing, social networks or blogging.

 

The App ASO agency has a complete team to carry out your inbound marketing strategy  : experts in consulting and digital strategy, analysts, developers, SEO writers and creative studio.

We  let's establish together  an editorial plan and a distribution program  depending on your activity and/or your news.

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Our digital experience and an audit of your activity  allow us to accurately determine  distribution channels and preferred levers to convert and  retain prospects and see your turnover increase sustainably!

TO ATTRACT

Blog, Website, SEO, Social networks

CONVERT

Forms

Call  to  action

Landing pages

TO HIRE

Emails

Alerts

Workflows

LOYALTY

Events

Social networks

Personalized content

Unknown

Visitor

lead

Customer

Prescriber

The Inbound Marketing Toolkit

NATURAL REFERENCING

NATURAL REFERENCING

SEO is a prerequisite for establishing any commercial contact (lead in English). It helps to attract qualified traffic and therefore potential prospects.

THE CONTENTS

THE CONTENTS

He is everywhere  : articles, infographics, videos, e-book… It is essential to offer relevant informative content, of high quality and enhancing your know-how or your products.

THE DATABASE

SOCIAL NETWORKS

SOCIAL NETWORKS

Facebook, Instagram, Twitter, Youtube, LinkedIn… They increase your presence on the web and are essential for building community loyalty and generating engagement.

LOUPE - Orange

THE DATABASE

The prospect voluntarily provides their contact details via tools (lead magnets, call-to-action, landing pages, forms, etc.) set up on different media (website, blog, social networks, etc.). Thus emailing and more broadly everything  content sent will not be perceived as an intrusion. We are talking about "  permission marketing  ".

LEAD NURTURING

Mainly intended for the BTOB, the distribution of content such as Newsletter, white paper or webinar makes it possible to retain the prospect and gradually create the need in order to convert him into a customer.

BLOGGING

The Blog attracts traffic and creates value over time. Indeed, each new indexed article increases your visibility. Writing articles improves your SEO, feeds your social networks, and delivers information about your products or services.

BLOGGING

LEAD NURTURING

How to prepare an Inbound Marketing campaign?

Warning ! Inbound marketing is not about creating all-out content !On the contrary, we must first strive to establish a strategy and improve what already exists.Production must be qualitative and planned, over a long period of time, favoring the most efficient channels. 

01. ANALYSIS

AUDITER the company, its activity and its environment.

 

DELIMITER the target (buyer personas),

DEFINE the desired goals.

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02. STRATEGY

ATTRACT potential customers through the development of the 

ligne éditoriale, le planning de diffusion, priorisation de formats et supports,_cc781905-5cde-3194-bb3b- 136bad5cf58d_targeting 

des mots keys, creation of content.

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03. EXECUTION

DEPLOY the range of tools on the different supports for : 

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CONVERT visitor. 

ENGAGE le prospect.

Client faithfulness.

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04. FOLLOW-UP

MEASURE regularly the results for, if necessary,

 

ADAPTER strategy and content on demand.

 

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We are a team of experts at your service!

Aware that the web world sometimes needs to be deciphered,

find our tutorials and our blog to help you see more clearly... 

Meet our teamof ASO experts

camille profil.png

AppASO Founder
360° Consulting Director

15 years of experience in the marketing & digital industry.

6 years of mobile applications & sites experience

Camille TROMBINI

ASO Strategy
 

Performance Marketing


Media plans
 

Launching applications

App Growth

Funnel Optimization

Optimization of ROI / ROAS

Social Media Ads

valentin profil.png

artistic studio

Valentin GEFFROY

content manager
 

Creation of visuals & videos of app presentations
- ASO Strategy
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motion-design

Social video content

Follow our #Tutosdigitaux!

Find all our articles

onthe ASO App #blog!

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Come and visit us !

7 rue Meyerbeer 75009 Paris

You wish   generate traffic and convert your leads into customers with inbound marketing  ?

Our experts in digital content creation strategy welcome you to our premises in Paris Opéra...

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