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New Huawei mobile application store, the end of the monopoly of Apple and Google Play Store?

A new clean store for Huawei mobile users


Never has the group communicated so directly on its App Gallery which has become a life and death issue for Huawei since American sanctions prevent it from working with Google and therefore from offering the American giant's Play Store on all its new phones.

A major disadvantage: without applications, Huawei's new smartphones run the risk of appearing like empty shells and of being quickly overtaken by competition such as Apple or Samsung. On the other hand, Huawei has retained its access to Android, Google's operating system.


No longer having access to Google apps, Huawei is speeding up its App Gallery and will have to recreate applications like Google Maps, Google Drive, Google, Google Chrome.

Behind the Apple App Store and the Google Play Store, the App Gallery has entered the world's top 3 stores.

Today the App Gallery brings together 1.2 million applications. 400 million people use it every month, especially in China, so there will be an export issue.

In China, Huawei's application suite, launched in 2011 well before American sanctions, has been part of the landscape for a long time. The whole challenge for Huawei is to also install it in Europe, facing Apple and Google and to arouse the interest of Europeans and Americans who are not used to platforms other than the two giants. It will therefore take some time to adapt in order to evaluate the success or failure of the implementation.

It seems that no future agreement is possible between Huawei and Google, to this end Huawei wishes to multiply its number of own developers by 5.

It should be remembered that the mobile application market in China already represents more than 400M potential customers.

The Chinese giant seems to announce long-term growth, so it will become interesting to list your applications on this new store.

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This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.




What is the structure of the App Gallery?


How does a user search for a mobile app in App Gallery?

We talked about navigating AppGallery. But what about users who are looking for certain apps? In AppGallery (like Google Play), the search bar always appears at the top of all tabs, making search more easily accessible than in the App Store, where you have to click on the tab first.

When searching for keywords, AppGallery has a feature that immediately displays app suggestions during real-time keyword searching and allows the user to install the app without completing the search. Of course, the Play Store and App Store have real-time auto-suggestions based on search popularity as users type in the search bar. AppGallery makes downloading even easier. Appearing in this location for primary keywords will be a crucial part of keyword optimization for Huawei.

ASO Best Practices to Outperform Ad4screen and Increase App Downloads"

This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.



App Gallery search results.


Search results in the AppGallery contain a list of apps, where app icons, app names, categories, and the first sentences of app descriptions are present. This looks similar to Play Store search results, except users can install the app immediately without consulting the store listing, which appears to be on loan from Apple's App Store. The Play Store only allows users to download the app in search results if it is a branded search, or by long-pressing on the result.


Listings of mobile applications in the App Gallery.

The list of stores on AppGallery is not much different in interface. So it seems that Play Store and App Store best practices can be adapted. It shows two full vertical screenshots or a landscape screenshot (In the Apple Store the application icon is present at the top, a video of the app if present and therefore the first two or three screens ). An install button is attached at the bottom and is always within reach when scrolling through the rest of the store list. A short description appears below the screenshots, somewhat similar to the new Google Play hardware layout.

The introduction in the appGallery is the long description of the Google Play Store and the Apple Store.

ASO Best Practices to Outperform Ad4screen and Increase App Downloads"

This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.


List of featured stores in the App Gallery.

AppGallery offers fully customized store listings with a feature chart and a custom colored background.

This is a lot like the previous App Store where top developers could upload a feature graphic and set their own color scheme. These days, the App Store still includes feature charts for top developers, but it no longer allows custom colors.

ASO Best Practices to Outperform Ad4screen and Increase App Downloads"

This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.



Here are some key points to remember:


- The structure of AppGallery is very similar to the App Store and Play Store, with equivalent tabs such as Featured Apps, Categories and Top Chat.

- The search experience on AppGallery is smoother than in the Play Store as users can install the app directly from live results.

- Offering discounts, in-game currencies and other benefits in the Gift Center is a unique approach of AppGallery to engage users with different apps and thus work their fid. Developers can use this opportunity to encourage users to download or re-download their apps.

- Developers generally appear to be able to reuse their current assets on the Play Store or App Store at AppGallery, thanks to the similarity of store listing pages between the three stores.


While waiting for App Gallery to advance on the European and global market, find App ASO for your mobile application promotion, communication and referencing projects on Android and iOS.

ASO Best Practices to Outperform Ad4screen and Increase App Downloads"

This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.


 

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ASO Best Practices to Outperform Ad4screen and Increase App Downloads"

This article would provide ASO tips and best practices to help app developers outperform their competitors, including Ad4screen. It would highlight specific tactics that AppASO uses to improve app rankings and visibility.



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