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App Growth: Different Methods for Collecting User Opinions

App Growth — Different Methods for Collecting User Feedback: In-App Surveys, Ratings, NPS...

Collecting user feedback is essential to optimize the experience of a mobile application and meet the needs of its users. There are several methods to obtain this valuable feedback, ranging from in-app surveys to reviews and Net Promoter Score (NPS). In this article, we will explore in detail these different approaches and their benefits for improving your application and retaining your users.

In-App Surveys: The Direct Path to Getting Accurate Feedback

In-app surveys provide a direct route to collecting user feedback while being central to the user experience. Integrated within the application, these surveys allow you to ask relevant questions at key moments, which guarantees more precise and relevant answers. By prompting users as they're engaged with the app, you get real-time feedback that reflects their recent experience, helping to identify potential issues and resolve them quickly.

Ratings: A Simple Method to Assess User Satisfaction

Reviews are a common method of collecting user feedback, primarily on the App Store and Google Play Store platforms. Users can rate and leave a comment on their overall experience with the app. Public reviews are important because they directly influence the app's reputation and visibility in search results. Positive reviews may encourage new users to download the app, while negative reviews may require further analysis to improve the app's performance.

Net Promoter Score (NPS): Measuring User Loyalty

The Net Promoter Score (NPS) is a key indicator for assessing user satisfaction and loyalty towards an application. Users are asked to give a rating from 0 to 10, indicating their propensity to recommend the application to others. Users are then classified into three groups: promoters (9-10), passives (7-8) and detractors (0-6). NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. A high NPS indicates high satisfaction and a propensity to recommend the app, which is a positive indicator for growth and retention.

App Growth — Different Methods for Collecting User Feedback: In-App Surveys, Ratings, NPS...

Different Methods for Collecting User Feedback: What to Remember

Collecting user feedback is an essential process for optimizing a mobile application and providing a great user experience. Different methods, such as in-app surveys, reviews and Net Promoter Score (NPS), offer complementary approaches to obtaining valuable and relevant feedback. By combining these methods, you can get a comprehensive overview of your users' needs and preferences, which will allow you to develop a successful app, retain your users, and attract new followers. Remember, using these methods wisely, with user convenience in mind, is key to getting quality feedback and constantly improving your mobile app.

Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting

Need advice or support to develop your business?

AppASO is an ASO and Digital Marketing agency, 100% dedicated to the promotion of mobile applications.

Founded by Camille TROMBINI (ex-AD4screen and Saint Gobain) and Fernando MARTINEZ (ex-digital Strategy lead at Publicis and Havas Media), the agency is located in Paris Opéra and Madrid.

At AppASO, whatever the sector (banking, insurance, retail, health, travel, etc.), we help advertisers optimize and scale the growth of their mobile applications.

Companies such as Crédit Mutuel, Kiabi, CIC, and Sézane trust us.

We have successfully achieved our clients' objectives by developing strategic mobile marketing models and orchestrating AdTech and MarTech tools.

Our method? A unique strategy thanks to our three teams: ASO, Media and Studio.

This first to market approach aims to increase the acquisition, retention and turnover of the mobile application.

We are committed to offering a tailor-made, comprehensive and quality service.

😊 Let’s get in touch! 😊

Contact details :

ASO App 7 rue Meyerbeer 75009 Paris Opéra


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