What is ChatGPT?
It is an AI and machine learning based language model developed by OpenAI. Launched in November 2022, it can generate human-like responses using data found on the internet. There is a free version of ChatGPT available as a beta since January 2023, which has seen great success by gathering one million users in just five days after its launch.
How to use ChatGPT?
It's simple to use ChatGPT online, accessible via the link chat.openai.com. To get started, you will need to create an OpenAI account for free. Once your account is created, you will be able to access the ChatGPT chat box. To ask a question, type it in the chat box at the bottom and press "Enter." If you want to start a new chat, click "New chat" at the top left. You can rate the answers given by ChatGPT by giving a thumbs up or down based on their relevance.
What can you do with ChatGPT?
ChatGPT can provide you with personalized answers when you ask questions in the chatbot. It uses the vast amounts of data and information available on the internet to generate answers. It can respond immediately to any request or question, do research, write content and even generate code.
So you can ask it to write content on a specific topic, like a blog post, Instagram caption, email, etc., and it will do it almost instantly.
How to use ChatGPT for creating SEO & ASO marketing content (app store connect)?
It is clear that using this virtual assistant can be advantageous for the production of your editorial texts. However, it is not recommended to simply copy and paste content generated by ChatGPT without modification. This practice can help you produce lots of blog posts, but we know that Google can penalize sites that use these types of writing techniques.
Here are some ideas for using ChatGPT wisely and strategically in creating your marketing content:
Let's say you're a digital agency and you want to write an article about marketing.
Using ChatGPT to find relevant keywords for your SEO strategy is a great way to optimize your website for search engines. Using the free version of ChatGPT, you can find keywords related to your topic and include them in your content, allowing optimal positioning for specific queries.
Enrich your content with in-depth research
To make your content more valuable, include relevant and useful information. Interrogate ChatGPT using targeted questions to improve and optimize your writing.
Organize your content into balanced parts and sub-parts
To write clear and coherent content, it is important to organize information into parts and sub-parts. ChatGPT can help you save time by helping you determine which sections to include in your content.
Use ChatGPT content generation as a starting point
The goal is not to delegate the complete writing of your article to a robot, but rather to give you a helping hand to get started. It is therefore important to reread and modify the text, adding useful information, adding your personal writing touch and adapting it to your target audience.
How to avoid pitfalls?
Penalties for AI-generated content Google places great importance on the quality and value of content enjoyed and found useful by its users. As a result, the search engine will work to penalize low-quality content created by bots.
At the end of 2022, Google announced the global deployment of its “Helpful Content Update” algorithm in France. The goal of this new algorithm is to reward effective, reliable content that focuses on people and not search engines. This is a great opportunity for businesses to improve their visibility. On the other hand, enthusiast users of artificial intelligence for the creation of their content can expect bad news. Indeed, Google will also use its algorithm to detect content produced by AI.
The risk of unoriginal content
Tests were carried out on the answers produced by ChatGPT to assess the risk of plagiarism and copyright infringement. The results showed a relatively low risk, but there is still a risk that the responses are not unique. This could have a negative impact on the natural SEO of companies, because Google penalizes duplicate content.
To address this issue, technology is being developed to place cryptographic watermarks on generated texts to make it easier to detect AI involvement in the creation of this content.
Inaccurate or incorrect answers
In his article, Olivier Andrieu highlighted the fact that ChatGPT can include small inconsistencies or erroneous information in its responses. This shows that we should not accept the answers given in the chat as indisputable.
It is therefore important to constantly check the answers provided by the AI and correct them if necessary.
This does not mean that ChatGPT should not be used. On the contrary, it is a valuable tool that allows its users to save time and discover new ideas. It should be seen as an aid and reinforced with personalized elements.
The future role of web editors
The arrival of ChatGPT brings many advantages, but can also raise questions for web writing and SEO professionals. It is important for businesses to adapt to AI and work collaboratively with it to develop their content strategies.
From now on, writing informed content is accessible to everyone thanks to ChatGPT, available free to anyone with an email address.
However, it is worth noting that not everyone has the in-depth knowledge of more specific and niche topics, and this currently includes AI. It will be interesting to see how content of this type will be received by users.
In order to stand out from the competition and automated content production, it is crucial to highlight personality, narration and storytelling in your creations. By integrating elements such as personal branding, personal stories and anecdotes, you will make your content original and help strengthen your company's online reputation and brand image.
Create a reliable brand image
Due to its previous mistakes, it is important not to trust ChatGPT blindly. Users may therefore seek to primarily consume content from trusted sources. That’s why it’s crucial to create a strong brand image that nurtures your community and builds their trust in you.
Video content will remain relevant
Although AI is capable of producing content in the form of text and images that appear real, video remains more difficult to fake. This is why it is likely that video will take an ever more important place in content marketing.
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