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The importance of “Creative Excellence” in your advertising campaigns on Google UAC — App Growth


App Growth — The importance of “Creative Excellence” in your advertising campaigns on Google UAC

In the competitive landscape of advertising campaigns on Google UAC (Universal App Campaigns), creativity plays a vital role in capturing user attention and generating compelling results. One of the keys to success is achieving “Creative Excellence” – that is, the level of creative excellence in your ads.


In this article, discover the importance of “Creative Excellence” and how it can significantly impact the success of your advertising campaigns on Google UAC.


What is Google UAC?


Google UAC is a comprehensive advertising solution that allows you to promote your mobile application on various Google channels, such as Google search engine, YouTube, Google Play Store and other partner applications. The particularity of Google UAC lies in its use of artificial intelligence and “machine learning” which automatically optimize the performance of your advertising campaigns.


How does Google UAC work?


Simplifying the process: With Google UAC, you can create a single ad campaign that will run across multiple channels, eliminating the need to set up separate campaigns for each platform.


Goal-based optimization: By defining specific goals for your campaign, such as new user acquisition, engagement, or conversions, Google UAC then uses machine learning to optimize bids, target audiences, and ad creatives to help you achieve these goals.


Performance Analysis: Google UAC provides detailed reporting on your ad campaign performance, including download counts, conversion rates, and ad costs. This allows you to optimize their advertising strategy based on actual results.


Automated targeting: Based on your target, Google UAC uses contextual signals, such as search behavior, location, and user preferences, to serve ads to the most relevant users.


“Creative Excellence”: stand out from the competition and gain visibility


With thousands of competing apps vying for users' attention, standing out becomes crucial. “Creative Excellence” allows you to design unique, impactful and memorable ads that stand out from the competition. By taking an innovative creative approach, you can create captivating visuals, eye-catching messages and compelling storytelling that will make the difference between an ad that goes unnoticed and one that piques interest and inspires action.

Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Optimize your conversion rates on Google UAC


“Creative Excellence” is not limited to the aesthetic aspect of your ads. It also aims to optimize conversion rates by providing a compelling user experience. Engaging visuals, clear calls to action, and personalized messaging can help convince users to take the plunge and install your app. By investing in well-thought-out “Creative Excellence”, you can significantly increase your conversion rates and maximize the return on investment of your advertising campaigns. By testing your ads regularly, you can identify which elements are most effective in getting users to take action.


Strengthen your brand awareness through “Creative Excellence”


Strong “Creative Excellence” can help build awareness of your brand. By creating consistent, recognizable ads, you establish a distinctive and memorable visual identity. Users who are exposed to it are more likely to remember your brand and consider it a reference in your field. This can foster long-term trust and loyalty, encouraging users to choose your mobile app over the competition.

Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Improve the performance of your advertising campaigns on Google UAC


By combining all of the above elements, “Creative Excellence” can have a significant impact on the overall performance of your advertising campaigns on Google UAC. Creative, engaging, and compelling ads attract attention, drive app installs, increase user retention, and drive monetization. By pursuing a “Creative Excellence” approach, you can continually refine your ads to maximize results and optimally achieve your growth goals.

Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

“Creative Excellence” and the success of your campaigns on Google UAC: What to remember


“Creative Excellence” is much more than just an aesthetic concept. This is a fundamental strategy for optimizing your advertising campaigns on Google UAC. By investing in high-level creativity, you can stand out, emotionally engage your audience, optimize conversion rates, build brand awareness, and improve campaign performance. Don't underestimate the importance of "Creative Excellence" and give your advertising campaigns on Google UAC the best chance of success by creating ads that optimally captivate, persuade and convert users.


To learn more about how to optimize an advertising campaign on Google UAC, click here!


Ad4Screen and Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition services, advertising campaign optimization, performance analysis, visibility and conversions, as well as retargeting.

Need advice or support to develop your business?


SMEs or large groups, whether you operate in the banking, insurance, retail, start-up, health sectors, etc.


The AppASO agency located in Paris in the Opéra district (75009) supports you in your ASO, App Growth, or download acquisition strategies.


App ASO has built its reputation on SEO and promotion of mobile applications through its SEO strategy and ASO strategy. Our method? Optimize the visibility of your application, enhance your store profile with powerful visuals to increase consumer engagement in downloading your application and build a tailor-made media acquisition and/or app acquisition campaign.


We offer training tailored to the needs of your business.


Companies such as Kiabi, La Redoute, Fortuneo and Crédit Mutuel trust us, so join us!


😊 Let’s get in touch! 😊



Contact details :



ASO App 7 rue Meyerbeer 75009 Paris Opéra

Email: contact@appaso.fr



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