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ASO strategy: How to optimize the long description of your mobile application?

ASO strategy: How to optimize the long description of your mobile application on the App Store and Google Play Store?

Optimizing the description of your mobile application on download platforms like the App Store and Google Play Store is crucial to attract and convince potential users. The long description, a key element of your app listing, provides a valuable opportunity to detail the features, benefits and values of your app.

Discover in this article how to effectively optimize the long description to maximize its impact on users.

Why is the long description on the App Store and Google Play Store important?

The main objective of the long description on the Apple Store and Google Play Store is to describe the activity and main features of your mobile application to convince users and encourage them to download.

Here's why it's so important:

Detailed information: The long description provides the opportunity to provide detailed information about your application. This allows users to get a comprehensive overview of what your app does, its key features, its benefits, and how it can meet their specific needs.

Answers to questions: Potential users may have questions about your mobile app before downloading it. A complete description can answer these questions and dispel doubts. This may include details on compatibility, requirements, specific features, etc.

ASO and visibility: The long description is also an important element for the organic referencing (ASO) of your mobile application. Using relevant keywords in the description can improve your app's visibility in App Store and Google Play Store search results, making it easier for users to find it.

Even though users will mainly look at visuals such as screenshots and not read your entire description, it is important to write it perfectly to give yourself the best chance of being more visible and placing words relevant keys or keyphrases.

The differences between the Apple Store and Google Play Store

The main difference between the two stores is that your app's long description is a ranking factor for the Google Play Store and not the Apple Store. This means that for the Apple Store, you can focus on promoting your brand and the benefits of your app to convince the user to download your mobile app. Google Play Store, on the other hand, places high weight on your app's long description. It is therefore essential to follow ASO (App Store Optimization) best practices to increase your chances of ranking.

To learn more about ASO best practices, click here!

Why include keywords in the long description on the App Store and Google Play Store?

Selection of relevant and popular keywords is essential to the ranking algorithm. The goal is to understand user behavior on the stores and position yourself on effective keywords or key expressions while bypassing the competition.

To make the choice of your keywords effective, the most important ones must appear in the first sentences of your long description. Since people won't typically read your entire description, it's important to recognize this behavior and grab their attention from the start of your description. Additionally, Google Play Store places more emphasis on its first few sentences when evaluating your long description. The introduction to your long description should therefore be of high quality and should include your most important keywords.

To learn more about how to optimize keywords, click here!

The specs of the long description on the App Store and Google Play Store

It is important to mix substance and form for your long description.

  • Favor simple and short sentences (+/- 120 characters per line).

  • Use small paragraphs (3/4 lines per paragraph), line breaks and spaces between paragraphs to ventilate your long description.

  • Add subheadings to organize your text.

  • Add important words in bold.

  • Emojis can also help structure your content and attract the eye.

ASO strategy: How to optimize the long description of your mobile application on the App Store and Google Play Store?
Long description of the Notion app on the App Store

Strengthen your credibility and popularity thanks to the long description on the App Store and Google Play Store

It's also important to show that your app appeals to users, especially influential ones.

  • If you have a significant number of downloads or users of your app, don't hesitate to include it in the long description.

  • You can also include quotes or positive press feedback on your mobile application to reassure your audience. This is also a good way to prove your authenticity.

Don't hesitate to talk about your success, once again this will reassure people in their decisions and encourage them to download your application.

How to optimize the long description of your mobile application on the App Store and Google Play Store? : what you must remember

The long description plays a vital role in converting visitors into users. Optimize with strategic keywords from the start, making sure to provide complete information and answer potential questions. Take care of the structure and ventilation of your text for smooth reading, and take the opportunity to strengthen credibility by highlighting the successes of your application. By combining an impactful description with attractive visuals using the ASO strategy, you maximize the positive results of your mobile application on the App Store and Google Play Store.

Addict Mobile is a mobile marketing agency specializing in mobile advertising and promotions solutions, offering user acquisition, advertising campaign optimization, performance analysis, visibility and conversions, and retargeting services.

Need advice or support to develop your business?

AppASO is an ASO and Digital Marketing agency, 100% dedicated to the promotion of mobile applications.

Founded by Camille TROMBINI (ex-AD4screen and Saint Gobain) and Fernando MARTINEZ (ex-digital Strategy lead at Publicis and Havas Media), the agency is located in Paris Opéra and Madrid.

At AppASO, whatever the sector (banking, insurance, retail, health, travel, etc.), we help advertisers optimize and scale the growth of their mobile applications.

Companies such as Crédit Mutuel, Kiabi, CIC, and Sézane trust us.

We have successfully achieved our clients' objectives by developing strategic mobile marketing models and orchestrating AdTech and MarTech tools.

Our method? A unique strategy thanks to our three teams: ASO, Media and Studio.

This first to market approach aims to increase the acquisition, retention and turnover of the mobile application.

We are committed to offering a tailor-made, comprehensive and quality service.

😊 Let’s get in touch! 😊

Contact details :

ASO App 7 rue Meyerbeer 75009 Paris Opéra


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